Essay Example on As Peoples spend more and more time on an Internet








As Peoples spend more and more time on an internet it's really an important aspect to protect the Internet to make it privacy free zone where our every day to day work and click is monitored and stored About 90 percentage of an Internet users have agreed that they wished protection for privacy risks Culnan and Milne 2001 Australian consumer law has setup some legal issues on the product and services which provides guarantees that they will work and they will asked for it Furthermore Australian consumer law also provide consumer guarantees refunds defective products According to the law Consumer have all the right to reject any goods or services they have rendered or provided in market and also the shape them to produce of their choices When the consumer are aware about their right they know their responsibility Consumer have right to refund if the product is unsafe In Australia certain product are banned so as to prevent the risk for a person Some production Australia is mandatory i e they should follow all the rules and regulation under the law to meet certain safety criteria to be sold in Australia Causes and consequences of Consumer Online privacy concern The advancement in the field of technology has a motive firms to expand firms their service globally Service providing firms are moving towards one to one marks of customer through the use of an internet However delivering services through internet welcome great deal of challenges which further includes emergence of serious privacy concern and results to customer dissatisfaction firm's marketing activities are also affected by the negative reaction of customer which eventually developed from negative consequences of customer privacy

So the correct information about the customer is hard and difficult so that has led for an increase in the availability of privacy enhancing tools As the use of internet has broaden its boundary the consumer wants to adopt privacy protection Consumer are highly concerned with their personal privacy and they are less likely to disclose their information and are less inclined to participate in e commerce and even they are less likely to surf internet Internet privacy has come as a spotlight in the news after nude photos of dozens of celebrities were swiped or revealed from their apple iclouds accounts There are major two factors that have a great impact on online privacy and they are 1 the consumers had a vulnerability on unauthorized storing and misuse of data 2 the perceived way of adopting in which personal information is collected and used Dinev and Hart 2004 As the use of e commerce is gradually expanding the use has grown worldwide and the companies are storing the personal information from the consumers on the internet So the information provided by the consumer is now commodity and that is sold bought and even it is traded A different types of consumer feedback is gather in terms of privacy particularly online privacy Singh and Pandya 1991 out of which there are three behavior which are power enhancing right to consumers and the research on the consequences of privacy and security concern about the marketings Sheehan and Hoy 1999 and the major focus on online marketing 

Lwin et al 2007 Fabricate is the word which refers to consumer benefit so as to protect their own identity by giving false information from potential intruders or hackers In contrast protection and fabricate has seen as a unique in online environment and it has been seen in different number of internal studies Fox etal 2000 Georgia Tech Research Corporation 1998 The first power enhancing behavior for protection of consumer through online is privacy that we already have discussed as fabricate So marketers are mainly focused on the accurate data of customer sop that overall provide the success for online marketing Thomas and Maurer 1997 But it has shown that 50 percentage of people use false information most of the time Culnan and Milne 2001 so that has lead to decline of accurate personal information at a time over the internet Lwin and Williams 2003 We have seen that personal information like age education name etc these are the most seen word when we access the internet to use some particular site So we have to undergo with some of those personal data so as to get access But consumer are seen as using secondary mailing addresses to cover up their original information from the mail id which alternatively provide incomplete information About 91 percentage of people have felt that business and government are not doing anything so as to tackle with privacy issues Nowak and Phelps 1992 But it in the hand of consumer who are adopting certain privacy policies and posting on the websites The connected link between perceived organizational polices and consumer privacy is under ongoing research with lack of proper studies Caudill and Murphy 2000

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