Essay Examples on Coventry University

Barilla has since grown into one of the world's largest Pasta Producer

Starting as a small pasta shop in Parma Italy in 1875 Barilla has since grown into one of the world's largest pasta producer Composed of both domestic and international sales Barilla product mix is composed of two categories dry which makes up 75 of the products and fresh which makes up 25 of their products Fresh products have a shelf life of up to 3 weeks 21 days and dry products shelf life range anywhere from 10 24 months Barilla retailed to both small independent shops and supermarkets and historically used a traditional form of distribution that relies on retailers checking inventory and placing orders weekly based on their demand needs This traditional system of ordering created several issues for Barilla and therefore Vitali Barilla s previous director of logistics suggested implementing a Just In Time Distribution JITD The system would rely on Barilla own logistics specifying the appropriate delivery quantities that would more effectively meet end consumer s needs and at the same more evenly distribute the workload on Barilla s manufacturing and logistics systems SOURCE One of the issues faced with traditional ordering systems was demand fluctuation 

1 pages | 364 words