Essay Examples on Fairfield University

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This advertising campaign will focus on one particular leotard Ebo

Bloch is a dancewear company with many product offerings including leotards shoe warmups and more This advertising campaign will focus on one particular leotard Ebo Ebo is a leotard offered in black featuring a halter top with lace detailing around the neckline and within the straps on the back The benefits include a stylish classic look with a light airy feel for comfortable dancing Situation Analysis Product Analysis The Ebo delivers a classical ballet line with breathable materials The lace detailing is a unique look for a dance class and the low open back will allow for more comfortable movement The material has quick-dry properties to aid in longer classes and rehearsals The main issue is that the leotard is hand wash only which may cause concern for some consumers The product value is fairly represented by the price of 48 00 USD The unique mix of fabric different style and high quality warrant the price Adequate distribution channels are available through the Bloch website various dancewear websites and various brick and mortar dance stores Quality control can be maintained through various inspections and highly regarded guidelines at the factories and through the shipping channels Prime Prospect Identification

1 pages | 392 words
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