Essay Examples on Fisher College

Santana competes in the retail industry Supplying Electrical Products Online

Santana competes in the retail industry supplying electrical products online and through physical stores Operating Activities Appendix 1 The market is competitive as all competitors reduced their prices at the start of 2016 to gain customers Since the market hasn't grown considerably the competitors have had to compete on price Santana has profitable operating activities because of its 35 increase in operating profit since 2015 whereas their competitors have all experienced a decrease therefore Santana is operating much more efficiently than its competitors The increase in profit would be due to the closure of the central warehouse reducing selling and distribution costs significantly by 283k increasing profit Even though Santana s operating profit margin is increasing it is still very low at 17 5 in 2016 However this can be expected for a retailer as the cost of sales is high Santana has a high market share with approximately 40 in both years and is looking to increase further by creating their own unique branded products which justifies the 52 increase in inventory from 354k to 538k With the brand and technological expertise from G plc Santana can charge premium prices resulting in an increase in revenue and market share Financial Performance Appendix 




1 pages | 388 words
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Saccharomyces cerevisiae or Baker's yeast

Saccharomyces cerevisiae or Baker's yeast is a single celled organism which contains a collection of different enzymes and in this experiment catalase will be the one to be explored Catalase is an enzyme made of amino acids that catalyse the breakdown of hydrogen peroxide H_2 O_2 to oxygen and water It is tetrahedrally arranged all of which contain an active site which contains a NADPH and a heme group These active sites match the ones of hydrogen peroxide and therefore cause bonds to break and new ones to form hence giving us the products of oxygen and water This shows we can efficiently measure the breakdown of hydrogen peroxide using catalase as an enzyme due to its structure The baker's yeast is being used to convert hydrogen peroxide to water and oxygen to demonstrate the significance and power of microorganisms in converting compounds such as H_2 O_2 Baker's yeast was chosen specifically as it is a well known member of the yeast family and is significant in biotechnological research due to its easier use than well isolated enzymes In the commercial industry yeast costs significantly less due to the fact it is a unicellular organism and has a large variety of enzymes available Therefore being eukaryotic cells they contain a nucleus which makes them more complex than bacteria but are not as complex as plant cells or mammals which makes them the most suitable model to investigate multicellular organisms The overall equation for the experiment reaction is as follows 2 H_2 O_2 2 H_2 O O_2 This shows that for every two hydrogen peroxide molecules that are broken down the enzyme gains two water molecules and one oxygen molecule

2 pages | 553 words
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