Completion of Reading This article contained 19 pages on Why is Strategy All the pages were read the article Introduction According to the author many companies want to improve their productivity due to dynamic markets and the advancement of technologies Managers must use tools to improve their productivity to compete Companies need to be flexible to respond speedily to the constant changes that occur in the market Synopsis and Evaluation Operational effectiveness is not strategy There are two concepts that the author wants to clarify in his paper First he defines operational effectiveness as the ability to perform similar activities better than the competence In addition to this he argues that efficiency belongs to this field and this efficiency develops better products faster On the other hand he ventures in explaining strategy positioning as the art to perform different activities in different ways Both are necessary for the superior performance of an organization It is worth of nothing that a company improves its operational effectiveness can change the frontier in an organization One of this trend is exemplified in the Japanese companies