Essay Example on How to effectively communicate and advertise your product

There are multiple ways for our company to effectively communicate and advertise our product such as Digital OOH adverts Digital advertising is one of the latest trends in Pakistan For those who cross Najeeb Centre Allah Wali Chowrangi Karachi you must have noticed a gigantic screen located right above McDonalds This was a very smart move because the daily traffic of that route is commendable The road leads to the busy roads of Shara e Faisal Tariq Road Badurabadh Sindhi Muslim and other populated areas Secondly interactive visuals attract more individuals than plain old billboards even the ones in 3D Every time someone passes by the screen they tend to take at least one look at it to see what s trending Iconic mascot branding People tend to remember only the important things they want to keep in their memories You may not exactly remember what you did yesterday but you do remember the highlights of it because those are the moments you want to remember the day by Just like that some brands create iconic mascots using popular celebrities as brand ambassadors Outdoor branding at famous places The definition of outdoor branding has changed in recent times not only has the concept changed the dynamics of advertisement with it has changed as well We get to see colorful buildings with life size ads beautiful roundabouts covered with new displays every few days Social Welfare Campaign Marketing Recently bus stops and double decker busses have started advertising ads on them which people see when they drive by or when the bus drives by people Advertising Plan Our advertising plan would consist of all 4 of our methods first being the digital OOH it will be in central pakistan where all the traffic and people are 

Sending products out Having ads up Attracting customers to the product March 4 Special offers About a month or 2 after opening we will have special offers for our products to attract more traffic towards our products in the store which causes the store to import more of our products April 5 Trade shows Have our products appear in the pakistan home shows and trade shows so customers see and try our products May 6 Evaluation Start evaluating everything how the ads are doing how the special offers and shows are doing and re evaluate everything June 7 Promotional And wave or promotion to bring attention to our products July 8 Email advertising Start sending emails to customers to create internet traffic around our product August 9 Content Marketing Marketing our content is just looking around seeing how to attract more audience and retain the customers we have September 10 Online efforts evaluation Seeing what is working and what isn t working changing the things that aren t working October 11 

Promotional mailers Pakistan residence will receive our ads in the mail to create more traffic for our product November 12 Year end evaluation Collect all of our data from the whole year change the things that didn t work improve the things that did and add the ideas and new products we have for the new year Decmeber Export Transactions Shipping to Pakistan can be pretty costly as tariffs from Canada to Pakistan are 20 extra After you pay shipping and make our product an extra 20 can add up to a lot of money Pakistan is a developing country and is on its way to having an improving economy therefore demanding more imports from developed countries like Canada However developing countries don t have as many necessities as already developed ones Pakistan only as 29 airports making it harder to get goods imported and exported Canada has a total of 1400 just to put that into perspective Pakistan s roads aren t well paved making the transportation process even longer and more dangerous for the products