Throughout our extremely fast paced life we are constantly met with a myriad of adverts and brands all of which evoke different feelings and opinions One can measure the effectiveness of the latter as a result of their marketing and their branding which are carried out prior to their notoriety With regards to tourism destination branding and destination marketing play a crucial role in the destination s choice Destination Management Organisations DMOs constantly strive to create a demand that is unique to appeal to the selected markets in the ever growing tourism industry There are several stakeholders involved in the process of putting a country on the map mainly the host population the Government of the the concerned state and the prospective tourists Furthermore one has to take into account the Destination Management Organisations DMOs the Destination Management Companies DMCs and Tour Operators to entice visitors Additionally one has to also prioritise the public sector and Tourism Enterprises including Small and Medium Sized Tourism Enterprises SMTEs Hence why tourism is indispensable to destination marketing as it has to assist and direct the desired growth of the destination s brand by creating its effective demand
