Writing Resources
Perception Perception plays a major role in information processing and consumer decision making It begins with consumer exposure to marketing stimuli and ends with interpretation Bianca Vainikka It is unique to each individual so it is not an objective reality Different individuals may have their own version of brand description and associations based on their perception Perception refers to the senses that any organism uses to collect information about its environment Hanna The concept of perception is just as important in business as it is in life DR BRIAN MONGER When it comes to perception in marketing it is about recognizing how consumers perceive a product and service of the company Debbie Donner Thus the motivation of customer when buying products or services tends to depend on image It is important that a marketer understands customer behaviour and uses perception to attract target group of people in order to effectively affect their decision making In addition perception and marketing strategy should be applied together in order for a product or brand image to go through customer's mind and stick deeply in a long term Marketing mix as the main concept of marketing strategy should therefore be consider as a priority in this regard Marketing mix or the so called 4Psconsists of product price place and promotion It is adopted to help a company to know how to put the product in the right place at the right time with the right price As a result analysis of the four elements of the marketing mix with perception is essential to understand how the sharing economy has evolved and become viable Each of the four elements will be discussed in more detail below respectively
