Writing Resources
As the fourth ranked smartphone vendors in terms of shipments market share and year over year growth in China in 2016 IDC 2017 Oppo lags behind other electronic companies in China in addressing sustainability issues No matter in sourcing product design operation process or distribution Oppo focuses too much on economic profitability but pays little attention to the environment and social sustainability Oppo spends most of the resources on economic development by designing cutting edge products and optimizing the cost of manufacturing hence providing smartphones with attractive price and enhancing its economic sustainability Oppo has been actively expanding into other regions facilitating its economic sustainability In 2016 Oppo Electronics Corporation applied for expanding its operations by opening retail stores and wholesale business in India Arun S 2016 By applying horizontal expansion Oppo increases its market shares in order to preserve the profitability Besides Oppo keeps designing new products with advanced technology and a remarkable price OPPO press n d Allowing itself to become an original brand manufacturer differentiating itself from most of the original equipment manufacturers in China which are still manufacturing the parts or the products only These policies allow Oppo to retain its customers at a relatively low cost hence improving its economic sustainability In terms of environmental sustainability Oppo does not reveal much of its environmental impact assessment report but still by referring to the latest ranking released by Greenpeace Gary 2017 about Green Smartphone Oppo received a ranking of F
