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PR industry and Public Relations

BEHIND THE MOVERS AND THE SHAKERS The dreaded question for a long time now What's your profession Here we go I thought to myself and responded with a bright Public relations With as much of confidence as I could muster and then waited for the muddled looks What I received was actually far worse That's OK people don t know about my profession either came my friends muffled response The words kept ringing inside me far longer than required I was seething inside anger indignation all related emotions clouding my mind at the same time My inflated self image about being in the PR industry began to deflate My indignation at the lack of acknowledgement and respect for the PR professionals was palpable I realized being defensive of my trade a booming industry that's bloodline to any organization's success was not going to help my cause of educating ignorant people about PR Public Relations specialists are most sought after in the universe today yet most often we are least understood and least utilized Why Forbes contributor Robert Wynne hit bull's eye when he said The public relations industry does a terrible job of public relations Brutal right But these seemingly harsh words may have some truth in them Few people actually are aware of what people in public relations really do If you re a doctor an engineer a cop or a cowboy everybody knows your job and what you do on the job and that I think is the reason behind our hamartia as people don't know what we do So let's explore the possible reasons for our hamartia Enhancing others image rather than self image Very often Public Relations professionals go unappreciated and unnoticed though they are the most powerful people behind an individual or business PR has the power to make or break one s business completely PR may be the last thing on the mind of a small business owner where as it should be amongst the top of their considerations

2 pages | 669 words
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