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HOW DOES THE SMALL BUSINESS OWNER S CHOOSE THE BEST STRATEGY FOR THEIR BUSINESS

HOW DOES THE SMALL BUSINESS OWNER S CHOOSE THE BEST STRATEGY FOR THEIR BUSINESS CHAPTER 1 I Introduction Business Strategy is very important in starting up a business Knowing that it is the key to get a lot s of consumers especially when you are in the area of food industry All the businesses in this world will not function properly if they do not have a best and applicable strategy to get a lot s of consumers Because Consumer is the most important in a Business According to Fred Nickols an independent consultant and a former executive There are three kinds of business strategy that will help every business owners to manage their workplace First is Just Plain Strategy or Strategy in General it refers on how a Business Objectives will be achieved Next the Corporate Strategy it shows how their company will operate Since the researchers are talking about Business Strategy it is designed to achieve the main goal and objectives of their target market Competitors are always present especially if the business is in the field of food industry Therefore there are various strategies that a business produced to achieve their target consumers Chris et al 2000 has define the small business as those which are owned and controlled by only a few persons with owner s influence in decision making and having relatively small share in the market industry In other words Small business is an independently owned and operated company that is limited in stock and size It is the most usable type of business

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