It is a good design which is the details of the design at the side of the packaging and also the description about the product also TEXTURE. In addition a great way to perform effectiveness graphic in design by add a pattern or some texture for your package. Mostly designers always imbuing their design with the texture to giving the consumer to grab them and makes the attraction for the consumer to purchase it. For this packaging, it designed with the bold line to make it appear and look more 3 dimensional when we touch it. Besides the font also designed bold typeface with color that contrast with the background to create a textural design with the bold to show more attention.
BALANCE. Nowadays most brands are frequently influenced by emotional responses. It is also one of the strategies rather than rational or practical considerations. The smaller physical size of packaging and its multi-purpose role in protecting and identifying the product together with its positioning on shelf make the portrayal of emotion more difficult Bill 2007 p 145. Therefore, the adverts for beauty products and fragrances make the strong emotional for their brand. For the Enchanteur Paris, it is also balanced with the illustration and emotion of the woman, with the flower. The designer focused on the subject character and also at the Eiffel tower which is an icon for Paris. Although the subject was stress by the designer the background and the size of the font is located at the top of the space also important to make the packaging balance oval when printing this packaging. EMPHASIS. Other than that the focus or emphasis is on the woman with flower that using the bold line with color that contrasts with the background. Then the second emphasizes are the bold typeface and the Eiffel tower with the contrast color. The viewer's eyes are directed to the woman with the flower because the designer used the white color to make it contrast with the background.