Essay Example on Social media platforms may also be used to promote the Company

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Social media platforms may also be used to promote the company and to show the good work which they have achieved This will then be linked to the interactive piece via a button within the app which the user can click on to find out more information The work was influenced by a number of different ideas which when combined will create a successful final outcome One of these ideas is the colloquial term shockvertising a form of advertising which is completely unsubtle and deliberate in using strong messages to shock and sometimes offend the intended audience Whilst this can be a rather brutal technique of portraying a message it is very effective in being provocative and memorable There are hundreds of examples of this technique being used for various topics within marketing campaigns as it can evoke a wide range of emotions For example high fashion brands such as Calvin Klein have been known to use this technique for their campaigns by combining the well known sex sells idea with shockvertising like in their 2009 billboard which was featured in Soho New York This particular billboard featured a man sleeping on the floor dreaming of one woman with two heterosexual men in a compromising position This bold image received a lot of media coverage and a backlash of negative attention from families who felt it too inappropriate for the public space Whilst this has given the brand a bad reputation to some audiences it actually allowed them a lot of free advertising from the fall out of the campaign which promoted it further to the intended audience

Not only this but it is well known and memorable billboard even now years after it was released Another way that shockvertising can be used is for charitable campaigns which seek donations support for a cause or aid through volunteering This type of advertising in this sector is effective because it can compel the audience into feeling guilty and consequently making them feel that they should act to relieve this guilt One example of this technique is the advertisement Tsunami which holds a message of The Tsunami killed 100 times more people than 9 11 The planet is brutally powerful Respect it Preserve it WWF Brazil 2009 This message was accompanied by a superimposed image of multiple aeroplanes flying towards the Twin Towers buildings This challenged an already painful image for many people and created a bold contrast between events which shocked people into realising the scale of the tsunami and compelled them to work towards a cleaner Earth and a better future The dramatic impact which was caused by this piece is exactly what the work is aiming to achieve in order to make a change for the promotion of mental health education for all children Another idea which was key within the work was creating a lasting impression which the audience will be reminded of after they have interacted with the piece By providing visual triggers which are common in the intended audiences lives the subject of the work will remain fresh in their memories This is achieved within the work by the use of a school portrait style with the children in school uniform which is relevant due to the target audience being the parents of school children meaning that they will be reminded of the work whenever they take their children to school or every year when they receive a new school portrait of their own child 



This idea has been used a lot by professional designers such Stefan Sagmeister who used objects such as bananas in his Banana Wall Sagmeister 2008 the bike which powered the neon lights for his Happy Show Sagmeister 2012 and the coins in his Obsession Make My Life Worse and Work Better Sagmeister 2008 To conclude this project has gathered research on mental illness to face an issue which thousands of children suffer silently with every day This knowledge has given the project a foundation to confront the way that we help children to deal with this topic The outcome of this confrontation is a not for profit company which trains teachers to deliver a structured mental health education curriculum This company is thoughtfully branded and promoted with parents as the target market to show them that they should not only support the use of this service but that they should also strongly encourage it in their own child's school Using a number of advertising techniques the promotional materials created were designed to make the parents question their own child's mental health which hopefully provokes thought and forces them to take action Partnering these advertisements with social media accounts and a website is an excellent way to help these parents spread the message about the service and to show their support The company also recognises that parents may also need support to help their children at home with mental illness and therefore a social media group has been organised to give the parents a place to talk and give advice on a safe platform To further improve this company the project would move to focus on creating learning materials which could be used within both the taught sessions and in a home environment These materials could take the form of branded thought journals charts for recording moods and educational animations and games to aid learning This would encourage an open communication pathway between parents and children in which they can comfortably talk about mental illness Creating a whole life approach to mental illness is key and bringing it into home life as well as school life would benefit children greatly


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