Essay Example on Starbucks coffee is considered as one of the largest success Stories









Starbucks coffee is considered as one of the largest success stories in American history The founders of this company started from humble beginnings and has worked its way to the top earning a rank as one of the 100 top most powerful brands worldwide The company garnered various awards from being the favorite coffee brand of most consumers With more than 20 000 branches all over the world that proves how much people loves starbucks that they stuck to their favorite brand and thus witnessing non stop growth and development of the Starbucks coffee Building consumer loyalty has been the first priority of starbucks they won the hearts of each consumer by offering them quality and unique service from all other coffee shops The unique service that the company offers is actually the reason why Starbucks attracted so many people from personalised coffee and making them feel at home when they order their coffee The Starbucks coffee first opened in Pike Market Place Seattle Washington in the United States back in 1971 

The name Starbucks was evoked from romance of the high seas and the seafaring tradition of the early coffee traders Starbucks was founded by Jerry Baldwin Zev Siegl and Gordon Bowker who met while they were students at University of San Francisco Starbucks is known for its great coffee It is also known for its genuine service When I first walked in to a Starbucks store the aroma of the world's finest fresh roasted whole bean coffee is the first thing that is going to welcome you You will notice that people stay there either to do work or to spend great time with other people Their coffee house is a great community that is always filled with joy and laughter By the counter you will be greeted by servers with charming personality and if you think your drink was made with a mistake they will not hesitate nor think twice to remake your drink According to Forbes magazine Starbucks is 49 top regarded company in the world Starbucks with twenty four thousand branches collectively has successfully expanded their business in 70 different countries in the world Their first international coffeehouse was first opened in Tokyo which was warmly welcomed in 1996 Starbucks connects community which transcends language and culture This is why millions around the world have embraced Starbucks It was on December 4 1997 when the filipinos had its first taste of starbucks experience when they opened their first branch in Makati City The branch is located in the business district of Metro Manila perfect location for coffee lovers According to their website Philippines is the third market to open outside North America meaning to say that Filipinos are widely known for their love for coffees 

The coffee retain its crown as the staple drink of filipinos that even big fast food corporation have to adapt to the filipinos obsessive cravings for coffee One perfect example for that scenario is when the famous international fast food chain McDonald's added Iced Coffee to their menu The logo of starbucks has a long history as well The original logo of Starbucks was the image of a Greek mythology It is a twin tailed mermaid or siren This Greek mythology uses sirens to lure sailors dock their ships off the coast of an island in South Pacific Starbucks logo was used as a metaphor to lure coffee lovers from every corner of the world Through decades Starbucks logo underwent noticeable changes Even after all the changes the Mermaid Siren logo still remains despite the business design corporate polished look and which became the heart of Starbucks and helped the company become what it is today The development and success of Starbucks is recognized by all sectors but this would not be possible without the help of their loyal consumers who have been with them every step of the way The heart of Starbucks will always be their customers The company's main business communication is to connect to their customers via unique and quality service A major contribution to that is the company created their own language for the customers one example of language is knowing the sizes a small is a tall a medium is a grande and a large is a venti Another contribution is good hospitality management one example is the baristas are very accomodating they will be happy to help you make decisions for your coffee simply by letting them know your wants and needs The baristas are there to make your life easy and make you the best day by getting the best coffee in the world as they claimed 

Additional tool to their success is adapting to technology by offering free wi fi when you order anything in their menu This has become one the best campaign they did for their customers Starbucks keeps up with the ever changing technology by offering free Wi Fi because they learned that most of their consumers from businesswoman to students all around the world who purchased their coffee does their work in their store because they like the smell of brewed coffee plus good playlist that helps increase their productivity and drive to study work Thus making starbucks coffee their third home It is amazing how one brand can change people's lifestyle that some people has actually considered Starbucks as their third home from countless of group studies during college and client meetings growing up This company continues to succeed by sticking to their heart which is their customers by knowing their wants and needs and adapting it to their superb service Let's not forget to acknowledge the people behind the smile of each customer the employees who used positive practices and empathy to build starbucks community Indeed starbucks experience is unique from all others and this is evident to the success of Starbucks

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