Essay Examples on Stonehill College

The social media usage in our lives today is Prevalent

Social media is a force for good The social media usage in our lives today is prevalent Not only has it rapidly grown in popularity but it has become an accepted part of our culture Many say that it does more harm than good this is however untrue The positives of social media far out weigh the negatives If this were not true then 38 million British people would not actively use social networking Some of the positives of social media include communication with people all around the world is easy and efficient it provides people with business opportunities and it helps businesses to find employees and also to uncover a bit about their potential new workers personal lives Social media is a force for good It allows us to communicate with others around the globe quickly and with ease Before social media was on the go we had to find other ways to communicate such as writing letters or by mouth These methods were time consuming as if you wanted to tell someone something you could not simply send a quick message via social media In a survey of the top 10 social networking motivations unsurprisingly the top motive with 55 of those surveyed was being able to stay in touch with what my friends are doing Social media can be used to tell people instantly about a vast range of things whether that may be a big life announcement such as an engagement or a birth of a child or something much smaller like what one has just eaten 




2 pages | 516 words
Save

Igor Ansoff developed Ansoff Matrix

What is Ansoff Growth Matrix Igor Ansoff developed Ansoff Matrix a strategist who first published in the Harvard Business Review in 1957 in an article named Strategies for Diversification It has been a great advantage for business leaders and a simple way to get to know about the risks of growth It also is known as the Product Market Expansion Grid the Matrix shows four strategies you can use to grow by analyzing the risks associated with each one It has been divided into four possible combinations Apple could use each of these four categories in order to manage its existing products and develop new products services The Four Growth Options Of The Ansoff Growth Matrix Market penetration strategy Product development strategy Market development strategy Diversification 1 Market penetration Market penetration refers to the growth strategy where the business focuses on selling existing products into existing markets Below are a few of the main objectives Market penetration focuses on The firm seeks to achieve growth with existing products in their current market segments aiming to Increase its market share http www quickmba com strategy matrix ansoff Increasing the market share of the current products for example by a mixture of competitive pricing strategies advertising sales promotion and many more Restructuring the market to drive out competitors for example by promotional campaigns maintaining pricing strategy which creates an unattractive market for competitors

2 pages | 457 words
Save