Essay Example on The term environment is defined in section

The term environment is defined in section 2 a of the Environment Protection Act 1986 of India as comprising the air land and water and it is the inter relationship that exists among and between water air land human plants microorganisms and property Environmental issues are one of the predominant challenges of the twenty first century These encompass global warming climate change natural resources including ozone depletion pollution toxic wastes loss of biodiversity acid rain deforestation agro chemicals and poverty to enumerate a few concerns Martens 2014 Tietenberg and Lewis 2016 These problems have also been intensified by rapid industrialization urbanization and population explosion In a study carried out by the United Nations of the most environmentally polluted countries India s ranking was a dismal seventh in the world United Nations Environment Programme 2011 It was revealed that although 17 of deaths in developed countries are attributable to environmental factors in developing countries a massive 25 of all deaths are due to such factors Narain 2012 Environmental factors such as deforestation land use and water resource management lead to estimated 42 of malaria infections occurring in Africa and Asia World Health Organisation 2010 A severe environmental and nuclear disaster in recorded human history was the earthquake followed by the tsunami and nuclear accident at Fukushima prefecture of Japan on the eleventh of March 2011 Morino et al 2011 

The devastating earthquake in Nepal in 2015 took the lives of more than 9 000 people and the heat wave in the same year killed over 2 500 people in various parts of India with Andhra Pradesh and Telangana being the worst affected as the country faced record high temperatures Goda et al 2015 Significant degradation of land and water resources has been caused by industrialisation and overexploitation of the country s natural resources Consequential environmental challenges that have local regional and global effects are observed as a result of India s vigorous economic development propelled by rising industrialisation In a developing country like India it is pertinent to focus on the relationship between social issues and persistent destruction of the environment Media can play an important role in enhancing awareness of natural environment and it can also be employed in informing people about environmental degradation as well as existing environmental laws and regulations In 1986 the National Policy on Education made environmental education an integral part of curriculum while declaring that all sections of society need to be informed about their environmental rights 

Furthermore the Supreme Court of India issued directives for including environmental education in the National Curriculum Framework and also requiring that all undergraduate students study environmental science Being mega diverse India accounts for 7 8 of global recorded species despite consisting of 2 4 of total land area Ministry of Environment and Forests n d India is the seventh largest country and has a geographical area of around 3 2 million hectares mha out of which 147 mha land is degraded Considering developmental goals of the country the issue of air pollution as a result of emission from vehicular domestic and industrial activities is a major concern along with increasing challenges of greenhouse gas emissions In India the probable drivers of environmental degradation are rising population poverty unsuitable technology improper consumption choices intensive agriculture and unplanned urbanisation resulting in differences in the relation between ecosystem and people National Environment Policy 2006 Institutional failures lead to lack of enforcement of environmental policies Absence of clarity on resource usage induces constraints on environmental conservation resulting in natural degradation These policy failures may be a result of sources such as government allocating subsidies through national fiscal instruments for resource utilisation consequently providing an incentive for unrestrained natural resource exploitation NEP 2006

 Increased use of fossil fuels as the main source of energy is concerning for the ecologists and climatologists as this has the potential for generating global climatic changes via greenhouse gas emissions leading to disastrous ecological consequences National Research Council 2011 Environmental concern has grown into one of the chief issues world wide Increasing public awareness regarding environmental degradation including pressures from environmentalist NGOs and the government has resulted in business incorporating green and environmental friendly marketing in their organisations Besides traditional marketing has led to multiple environmental problems such as wastage pollution and deforestation among others Increasing consumers exaggerated advertising and unhealthy marketing tactics for customer attraction has exacerbated the issue 1 1 GREEN MARKETING The meaning of green in marketing lacks consensus as it denotes varying practices and standards in distinct industries Song Turner et al 2012 So basically environmental green marketing incorporates traditional marketing practices along with environmental advantages in the production promotion distribution and pricing of product Therefore a holistic approach is required with respect to green marketing such that a firm must exhibit dedication on various levels such as production or environmental commitment rather than focus only on the green attributes of a particular product