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A STUDY OF CSR AND IT S EFFECTS ON THE EXAMPLE OF BOSCH

Running head A STUDY OF CSR AND IT S EFFECTS ON THE EXAMPLE OF BOSCH 1 A STUDY OF CORPORATE SOCIAL RESPONSIBILITY AND ITS EFFECTS ON THE EXAMPLE OF BOSCH GMBH Institution Schiller International University Course BA 589 Methods of Research and Analysis Introduction Literature review With increasing awareness of environmental problems and therefore the magnitude of prices associated it has become an imperative for organizations to integrate environmental efforts into their business strategy There is a growing awareness among organizations on conservation and optimum utilization of natural resources to realize competitive advantage Hart 1995 Corporate Social Responsibility CSR is a concept that originated in the 1950s when many people believed that the actions of corporations are closely related to society and the public and should adjust and satisfy social values and expectations Bowen 1953 Since then many studies have been conducted in order to truly analyzes what does it mean to be socially responsible especially when it concerns organizational behavior One of the factors contributing to the ambiguity that raised all the discussions about social responsibility was the lack of consensus on what the concept really means Wayne Visser 20 in his book The A to Z of Corporate Social Responsibility defines CSR as a concept of Value creation Economic development Good governance Institutional effectiveness Social contribution Stakeholder orientation

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