Writing Resources
Fourth and Fifth Stages Consolidation Stagnation The beginning of the consolidation stage takes place after a substantial growth period The fourth and fifth stage are very challenging for Antarctica as destitution psycho centric appear A slower growth in the demand rate or a decrease in the destination s market share drives TCS to adjust to a decline in growth rates The moment the number of wealthy Chinese generation Y holidaymakers reaches its peak the expedition is on the fifth stage The expedition goes out of fashion for the target group TCS s main goal is to maintain its market share by sustaining customer loyalty How By starting a loyalty program that rewards the wealthy Chinese generation Y with special access to the products or services of luxury partners and by creating a Chinese virtual community linked to a CSR cause For example set up a charity and link it to the TCS brand It is vital to stress on TCS s brand differences benefits and encourage brand switching at this stage
