Essay Example on What does someone in public relations do








The question I always get when asked about my career aspiration is What does someone in public relations do While defining the job of a public relations professional is still difficult after four years of studying communication it has become the fastest growing and most vital profession in communication The Public Relations Society of America defines public relations as a strategic communication process that builds mutually beneficial relationships between organizations and their publics To me public relations professionals tell a brand s story It is the responsibility for the PR professional to build a distinctive brand image in a strategic way that will connect with audiences especially for clients in the fashion industry In the fast paced world of fashion the role of the public relations professional is critical in promoting a brand creatively to attract the press celebrities and influencers to the brand Originally interested in pursuing a career in fashion journalism my academic milestone occurred while taking my first public relations course Wanting to fulfill my last core credits I registered for public relations writing a course that focused on writing in the practice of public relations while analyzing target audiences and tailoring messages to them While I always had an interest in this type of media relations it wasn t until taking this course I discovered my passion for public relations The rest of my undergraduate career was dedicated to learning and honing in skills to work as public relations professional My undergraduate experiences paired with my love for fashion have fueled my desire to pursue a career in public relations as a fashion publicist

My interest in fashion began while taking classes at John Casablanca a modeling and career center that offered educational classes for people looking to improve self image and learn about the entertainment business In addition to attending classes we were required to work on weekly assignments to bring in for review during our next class session For one of our assignments we were asked to go home and create a portfolio out of clippings from a magazine of women that epitomized different styles of fashion The array of magazines aesthetically lined on the shelf in the magazine aisle Women glossed on every cover of Vogue Cosmopolitan and Elle wearing the latest trends in fashion After skimming meticulously through countless issues of Vogue I realized fashion is more than just a piece of garment It is influenced by society and has the ability to capture the voice of a movement or a generation My love for clothes and self expression through fashion has inspired me to create my own personal blog The Fashion Conscious With the social media phenomena and rise of the fashion influencer in the fashion industry fashion blogging has given me the experience in keeping up with trends while learning how to promote brands through my writing proficiencies one should master when working as a fashion publicist.

My focus as an undergraduate has always been to attend graduate school and work as publicist for a major fashion label Aware of the rigors of graduate study I completed my degree requirements while maintaining active membership in several on campus organizations such as Delta Phi Epsilon including serving as Vice President of Recruitment and founding member of Nova Southeastern University s Public Relations Student Society of America chapter As Vice President of Recruitment I oversaw public relations campaigns on and off campus for all chapter events In an effort to promote chapter recruitment I directed and edited a 3 minute recruitment video which has since reached over three thousand views on Youtube Under my leadership I also oversaw the creation all flyers and promotion materials for chapter events In addition I held an internship as communications coordinator for the Department of Writing and Communication at Nova Southeastern University As intern for the department I planned and produced public relations and social media content to help promote the Writing Center at NSU its Writing Fellows program and the overarching Department of Writing and Communication With the help of internship supervisor Dr Whitney Lehmann I maintained a social media content calendar created content that was featured across DWC s five social media platforms wrote news releases for the DWC website assisted with marketing events held by the department and implemented a social media campaign to promote the Composition Rhetoric and Digital Media master s program at NSU My work as intern has given me training in public relations writing as well as researching and generating creative content for specific audiences

Although I don t have much professional experience in public relations outside my undergraduate activities I feel as though these experiences have taught me how to balance and prioritize responsibilities while gaining valuable leadership skills all I believe are necessary to succeed in graduate study In selecting the public relations program at the University of Southern California I was most interested in the specializations the program offers With a strong interest in learning how to promote fashion and brand image the ability to tailor the program and take courses in this area is what initially attracted me to the PR program at USC The curriculum in the fashion specialization will allow me to develop an expertise in this specialty area and will provide the strong background I desire in order to shape my future career as a fashion publicist While I have much to learn with my love for fashion and desire to work as public relations professional I believe I will be a dedicated student if given the opportunity to study at USC

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