Existing competition. A simple but effective formula for low-cost carriers will inevitably create competition. The principles behind the low-cost carriers are simple but sound reduced costs for the carrier and lower airfares for the passenger. The reduction of costs can be achieved in a number of ways including operating just one type of aircraft meaning lower cost in training and maintenance flying to smaller airports resulting in cheaper landing fees, online check-in, limited onboard services and even charges for services, food, and even blankets. It has resulted in a less luxurious mode of transport but nonetheless it has become a more affordable one. With low-cost carriers on the increase there is plenty of competition for Ryanair, Easyjet, Vueling Norwegian, and WizzAir being probably the main competitors in Europe Figurest.
in August 2016 shown Ryanair was competing directly with Vueling on 55 routes, Easyjet on 42, Norwegian on 23 and WizzAir on 17 routes. Clearly the key to beating the competition for low-cost carriers is the price, since there is little customer loyalty more often than not the lowest price wins Competition from substitutes Whilst other modes of travel, can be considered as a threat of substitute to cheap air travel. Ryanair does still manage to keep the cost of their flights as cheaper than the alternative of bus, train or boat.