Nike nowadays is one of the most popular and largest multinational companies in the world. It is considered as the market leader in the making of sports clothing and equipment. The company is headquartered in Beaverton Oregon in the Portland, metropolitan area United States of America. The company was originally named as Blue Ribbon Sports it was founded by Phil Knight and Bill Bowerman in 1964. Nike opened its first retail shop in Santa Monica California in 1971 a few years later they changed their name from Blue Ribbon Sports to Nike. That's when the tick or swoosh logo was created by Carolyn Davidson which represented the wing in the famous statue of the Greek goddess of victory. Moreover, Nike currently has more than seven hundred shops around the world and most of the factories that Nike's own are located in East Asia including China, Vietnam, Indonesia, Thailand, India, Philippines, Malaysia, and Taiwan because of their cheap labor. Adding to this as the largest manufacturer of sportswear and gear it surely has a wide range of sports equipment they involve in designing developing in worldwide marketing of footwear equipment apparel and accessories. The products that they produce for sports apparels shoes equipment and accessories are for the sports listed below Athleticism, Football, American football, Basketball, Rugby, volleyball, Handball, Hockey, Cricket, Tennis, Squash, Badminton, Tennis table, Swimming, Boxing, Brazilian Jiu-Jitsu, Muay Thai, Karate, Taekwondo, golf and many more for both genders and kids.
They also produce other equipment's under the brand name such as Bags, eyewear, rackets, gloves, watches, caps, body protections, balls, etc. Nike also provides innovational online services called the Nike ID. This service allows customers to personalize and design any type of Nike merchandise to their preferences. Moreover, they also offer physical studios in different countries around the world that include the United Kingdom, Italy, the United States of America, Japan, Germany, China, France, and Canada. These studios are under Nike ID brand which has cutting edge technology in measuring system that may measure an athlete full body size and height by a special tailor to create a handmade Nike product which suites him or her. Adding to this one of their most famous tailor-made products is the Air Jordan's which was specifically made for the NBA legend Michael Jordan. These days other NBA famous players like Lebron James Paul, George Kyrie Irving and many more have as well their own Nike signature shoes made especially for them. For example the Nike Lebron 15 Kyrie 3 and the PG 1 consecutively.
Moreover famous football players like Cristiano Ronaldo CR7, Neymar Junior NJR, Robert Lewandoski 9 Lewi and many more also own Nike shoes with their own signatures. Nike as a multinational company is also involved in sponsoring athletes and worldwide sports events. In every sport as well there is always Nike's equipment being used. Whether it is sports clothing shoe balls or timer watches. Therefore as a company, it promotes products by sponsoring athletes to wear their products as a sponsorship. In one of its most famous player is Cristiano Ronaldo where the sponsorship is worth two hundred million dollars. Adding to this they also sponsor famous celebrities with casual footwear and clothes and they do this as a type of advertisements. Moreover, Nike does not also sponsor individual athletes they also sponsor a wide range of international teams, clubs, and associations where they manufacture and provide kids uniforms in different types of equipment.
Adding to this they also sponsor major sporting events like NFL, where it has on-field right extensions which means it provides equipment to the assistant and referees. Moreover, it also has on fields rights like football where it sponsors different sports associations like Italian league, English league and Spanish league where it provides balls for the league matches. Nike is also a major player in gaming consoles where they work side by side with gaming developers such as Polyphony Digital. They use this platform not only as a source of advertising but also an innovating way for developing futuristic products like the Nike One car which was developed on a driving simulator called Grand Turismo 4 and this falls all under a brand called Nike sports research. Nike also are known to help different types of charity foundations like cancer charity and these are some of the charity names. Livestrong foundation a cancer charity that was set up in the united states where Nike developed a bracelet from yellow silicone gel and sold it to the public. Other charities that Nike is involved in promoting programs for helping several countries. Nike as a multinational company and the leading manufacturer of sports shoe apparel and equipment they surely know how to satisfy its customers by providing the best quality of products and services. That alone doesn't mean that this multinational company isn't facing problems and challenges abroad while conducting their businesses. In this assignment, I am going to discuss and explain the problems and challenges that this multinational company is facing while conducting their business abroad and the process that they go through.
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