Essay Examples on Adler University

You have been ask by the marketing board to create a new Product

TAKE HOME ASSIGNMENT FOR Question 1 You have been ask by the marketing board to create a new product service and present it to the top management a Briefly explain the following marketing mix terms in relation to your product service i The market price you will charge for your new product service EUR 250 ii What distribution channel will you use to promote your product service Brochures by mail ads by TV ads on the internet and social media iii Where will you locate your service production plant and why Andorra la Vieja Andorra Due to the low tax policy that the country possesses in addition to the ease of being a country European with ease of export iv Which product or service will you provide to the new market A compact machine capable of purifying the air of a room of 30 square meters passing it through 5 different systems a carbon filter capable of absorbing odors gases and chemical vapors the Sanitized system that effectively reduces the development of bacteria fungi and dust mites in the carbon filter the True HEPA filter which with its accordion shape traps many more particles and finally the PlasmaTRUE Technology which safely removes contaminants in the air at molecular level We add to our machine the ability to aromatize the purified air with the subtle essence that the customer chooses through a system of vaporized essence v How will you focus on your customers clients 



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