Packaging design is a creative business that connects form structure materials, color, imaginary typography and ancillary design elements with product information to make a product suitable for marketing Marianne and Sandra 2006 p 33. Besides packaging design is an effective advertisement for each product that sells to consumers. Moreover advertising agencies work with companies to create a packaging design that involves the creation of a product and how it looks to consumers attract to purchase it. Packaging design provides the consumer with clear and specific information, whether consciously or subconsciously and possible a point of comparison which one appears to be a more effective product a better value, a more convenient package purchase is incited Marianne and Sandra 2006 p 36. Therefore it is an alternative way to promote their product and helps to protect their product. Making frequently difficult decisions on technical criteria is part of the packaging designer’s role Bill 2007 p 5. Nowadays, changing market trends put many responsibilities on who those design of the product packaging and it will label of a company. The first step toward this goal is to understand design principles, how design elements are affected by their relationship to one another and how this impacts the overall visual communication Marianne and Sandra 2006 p 79.
