Writing Resources
PARK UNIVERSITY PARVILLE MO United States of America Statement of purpose As a graduate with a technology background I have been always fascinated about Analytics because of how it works in helping to discover and interpret data and also use the interpreted data to predict and improve performance and efficiency so I picked an interest in it During my work at a digital marketing outfit i was tasked with the management of social media of some of clients and I was also tasked with the analysis of their websites I learned to use Google Analytics to carry out this task using key performance indicators like your audience traffic sources page tracking goal conversion cost analysis and new versus returning customers and I learnt to use the data gotten here to increase website performance and develop new strategies and campaigns to increase sales for the brand Seeing the power of analytics and how it can make and drive up market sales and how it can be used as a basis to make important business decisions with this I grew great interest in business analytics and how it can help bring advancement to that sector in my country by improving business conditions and creating ways business can be done smoothly With the increase in breadth and depth of data the acquiring of skills for big data analysis for deep insights for quick and better decision making which gives businesses and vendors competitive edge
