Writing Resources
Marketing Concept The key to achieving organizational goals consist in determining the needs and wants of target markets and delivering the desired satisfactions Example In the case study Britvic planned to produce a new product which called Tango Clear with no added sugar for older persons And also planned Tango clear cater to children and young teenager s taste Tango Clear had two flavor kiwi and lemon apple and watermelon Because of the new product with no sugar and other flavors the Britvic could learn what they want satisfy the need of the customers Social marketing Concept It's a marketing concept Society's well being Example In the case study Britvic pumps the money in the Wimbledon tennis championships and Britvic uses their extra income to do charity such as sponsorship of British pantomimes during Christmas 2009 Selling Concept It s a marketing concept promote sales aggressively and build profit through quick turnover Example In case study Britvic distribute their products to customers by providing a wide variety of products to across the country by include all supermarket local shop and etc 2 Explain Britvic's Micro and Macro Environment Micro environment A Micro environment relates to the internal environment of an organization In the aspects of the customers more customers would prefer to drink beverage without sugar
