In this penultimate chapter I ll be discussing the points I've raised during my critical reflections on my case studies The Jungle Book Brother Bear and Winnie the Pooh Whilst researching anthropomorphism I've uncovered a few interesting questions I want to discuss Firstly I want to raise the question why are bears so often used in animated movies This question does not have a simple answer however I believe there are many different reasons as to why we do this The sheer number of animated movies that include an anthropomorphised bear make it difficult to depict one solid answer animated features have always incorporated anthropomorphic characters from as early as Gertie the Dinosaur 1914 through today s computer animated features such as Madagascar 2005 Atkinson 2018 Anthropomorphic animals in animated movies has been popular for over a century since the early years of cinema I believe the main reason behind the use of anthropomorphic bears is due to the creative decision to enhance their main features such as eyes and mouth The unrealistic nature of the eyes and mouth make it easier to portray human emotion onto these anthropomorphised animals which in turn makes them more relatable to the target audience and increases their likeability which links to previous points I've discussed such as the success of Winnie the Pooh