Writing Resources
Introduction As the indian market surveys show and recent tradition of and behavior of the people that barely 20 of adult Indians own a watch and about 90 of them own a single watch So as to sustain and strive in this scenario a company has to market itself well Among those marketing strategy applied by the companies STP analysis segmentation targeting positioning Here STP analysis is done for a company which has got the highest market share in the watch market of India and it is TITAN As the world's sixth largest manufacturer brand of watches the company's products attract the classes and masses both Growth Rate Titan is maintaining a growth rate of 30 35 Future Plans Titan is planning to roll out its own Swiss made premium watches brand Xylys by August 2007 in order to lure the watch market Xylys would be competing with premium international brands including Tissot and Rado Titan is aiming to be a 1 billion company by 2010 Rs 4 700 crore hence acquiring a three fold growth As indian market and the environment of the recent market condition comprises of different consumers possessing innumerable tastes habits and preferences It's totally depending on their marketing approach and the nature of the products marketers can adopt different levels of segmentation The levels of market segmentation are Segment Marketing Individual Marketing Niche Marketing Local Marketing
