Evaluate Diekens different options for growing Real NOCO s customer equity Develop a set of marketing strategy ideas for each of the options What market research could Diekens perform to better assess his options Wesley Dickens has a good background with soccer that came to an end due to an injury However he realized after his injury he would enjoy teaching young children different techniques about soccer in the Fort Collins Colorado area He created the soccer program called Real NOCO which provides many programs for children ages seven to fourteen to participate in Diekens wants to be able to expand his business which would involve building a new facility that would suit soccer activities more than the space he has currently To purchase a larger facility Diekens needs to figure out a strategy to attract more customers so he could gain more profit It is important for Diekens to keep his program customer based He stated that most of his participants are in the age range of 10 13 Therefore Diekens needs to figure out a marketing strategy to target higher ages to keep his customer retention rate growing
