Writing Resources
Executive Summary Steph's Sweet Treats is an independently owned and ran business by Steph Halvorson located in Dodgeville WI and opened in 2016 She specializes in gourmet cupcakes for everything from the everyday sweet tooth to weddings She takes orders by by order basis She also has one day a month where she is open to public which allows customers to come in and buy cupcakes right away The main competition to her is right down the road at Quality Bakery The main consumers are parents and couples looking to get married SWOT Analysis Strengths wide variety of type of sweet great tasting hundreds of possible designs for cakes cupcakes gluten free option Weaknesses kind of expensive only one store open only 1 day of the month not great advertisement Opportunities Have more open days create another store in a different town appear in more advertisements Threats competition from other bakeries in Dodgeville rise in prices of ingredients needed change in taste of customers Target Market Steph's Sweet Treats targets two main groups of customers One if them is parents of all kinds assuming they will buy them for their kids in many situations Weather it be for birthday parties as a treat for their kids or other events
