Writing Resources
Imagine the roles were switched between you and your dog and your dog went out with a couple of friends and a pack of beer How would you feel knowing that according to the US department of health and human services about 28 people die each day due to motor vehicle crashes that involve an alcohol impaired driver 2015 wouldn't you be a bit concerned I know I would In a recent Budweiser ad a man is shown to bring a new puppy home they go out places play together take care of each other and build a relationship to that we recognize as a best friend while all this is going on the song I ll be waiting by Dan Rodriguez is playing in the background One night the dog's owner goes out with a couple of friends and a pack of budweisers it shows the dog playing alone and looking at the cars that pass by in hopes that one of those cars is his owners sirens start playing in the background the screen goes black and the words for some the waiting never ended but we can change that appear on the screen The owner finally shows up and apologizes to his best friend for not coming home that night Someone waits for you at home don t drink and drink uses a variety of tactics to persuade the targeted audience not to drink and drive with the use of music as well as the cliche a dog is a man's best friend to affect the way you perceive the message also by using reverse psychology towards the end of the ad it gives the audience initiative to remember that there could be negative outcomes for not making the right decisions The ad starts of with the owner saying welcome home buddy and immediately the song i ll be waiting starts playing in the background Music is a tactic used by many advertisers to appeal the emotions of the targeted audience according to Benjamin F M
