Essay Examples on Greece Olympia High School

The possible ways of building brand relationships

Major highlights of the article The article explains the possible ways of building brand relationships without concentrating on the social media platforms for advertisements The article depicts that more engagement is required to develop a brand This kind of engagement entails developing relationships with the customers and this requires consideration of different strategies The methods involve going back to the basic developing real conversations offering customers with goods and services that are not transitional and building long term loyalty with the customers Friedman 2017 states that more engagement is required to ensure that the brand is different from other brands especially those in the social media According to the article going back to basics shows the need for individuals to find the real issues in the marketing sector and recognize the challenges such as competition The individuals should then come up with brands that can adapt to the environment Developing real conversations entails meeting the customer and trying to listen to their opinions as well as their preferences of brands they want to see in the markets On the other hand offering something that is not transitional requires that brands that hardly change under the different negative influence in the marketing sectors be developed Friedman 2017 Finally the article explains that developing long term loyalty with the customer is a step that involves ensuring that the customer does not change their mind It also entails focusing on providing products that satisfy the customer s needs

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