Writing Resources
Mass media is defined as a tool which is used to attract a large audience Study com no date Mass media is one of the ways of communications in order to engage the majority of people The most common mass media that people used are print media newspapers magazines etc and electronic media television radio the internet etc Manohar 2016 Usually people depend on the mass media in order to gain information on what happening around them such as political issues social issues entertainment and pop culture news Study com no date Amongst all of the mass media mentioned television is one of the most used nowadays all over the world and it is suitable for all ages As a traditional media it can be seen that information or news are easily spread throughout the world by the medium of television a powerful persuasive medium Varghese 2014 Television entertainment has grasp the rise of digital media and the best programming tends to grow in a world where on demand widely distributed and mobile video interpretation are more important Nielsen Sambrook no date However the existence of YouTube as new media seems to overtake television as one of the most used media platforms 10 fold increase in viewership over the past five years Solomon 2017 Omid Kordestani Google s chief business officer said that the famous video sharing platform which was obtained by Google in 2006 attracted more teenagers from 18 to 49 year olds adults in America compared to any U S cable network Ligato 2015
