Globalisation is a huge part of businesses nowadays it holds many key aspects in a company's growth and its eventual success One key aspect of globalisation is how it effects international companies Companies nowadays have gone global from being small domestic companies These companies hold a huge place in today's society they are known almost everywhere whether it be online or through physical branding on products etc The internationalisation process takes a long time but if done correctly it will have a huge benefit for the company There are many examples of companies undertaking the internationalisation process and then have it transform the success of the company completely For example Amazon com which was founded by Jeff Bezos is a online product retailing company Amazon is known for selling books subscriptions amazon prime audible etc Amazon fire sticks Kindle etc They were well known for the Kindle and this product had high demand in a lot of other countries This lead to them selling it globally rather than domestically this lead to huge success The reason companies become multinational enterprises One reason for companies becoming multinational enterprises is that resources from other countries were more cost effective then domestic resources