Research Methodology Research in common can be interpreted as a search for knowledge Besides that research can also define as a systematic scientific search for related information on a particular topic Kothari and Garg 2016 The research method that the researcher chooses should reflect overall research strategy In this research qualitative is the research methodology chosen by the researcher with phenomenological approach Before explaining about qualitative research method the researcher believes that understands what audience research is important because the base of this research is studying about media and audience When we discuss media theory in any terms there will always be two variables that related to each other audience and mass media Audience research is more like studying how people read use and respond to the media What makes it challenging is the audience is an ephemeral and inherently relational concept Personality of the audience social experience and cultural background are things that cannot be separated when doing audience research because audience could read use and respond the media differently
