Writing Resources
PR’s Competitive Advantage Pernod Ricard has a competitive advantage due to numerous factors Pernod Ricard is currently ranked as the second largest Wine and Spirit Company the strategy utilized to get to this position was a very deliberate and strategy of timely mergers acquisitions and planned alliances which created a Pernod Ricard portfolio consisting of high market shares in global wine and global spirits Other advantages for Pernod Ricard includes their public image well established and recognized brand and a continuous growth of new products line and distribution channels Pernod Ricard has a domestic and international market which results in a global market Pernod Ricard also has a skilled workforce which helps to reduce labor costs The fact that Pernod Ricard focuses on a single business line of wines and spirits and do not participate in the beer industry is another factor in achieving their competitive advantage Pernod Ricard has an extensive collection of premium brands and is poised to becoming the number one in the wines and spirits industry especially if they continue to have consistent growth in all segments on the global scale 2 External Conditions in the General and Industry Environments The business environment within which dealers in the wines and spirits industry operate has experienced several changes These include political social and technological increased competition increased government oversight political reforms and unfavorable economic conditions
