In traditional society identity and community are considered inscribed and intact and arise through social rituals and institutions Detraditionalization in modern society however has made the identity and community complex and indeterminable Identities in conventional pre modern societies were cultivated from industrial and social norms in the areas of family religions and rituals Bryant 1999 In particular the land was deemed to be of a central value for determining identity in the farming period Mooney 1983 Aspects of life however change greatly with the rearrangement of social life and the new ways of conducting individual life in the post modern society This suggests that the constant developments in technology and economy during the present era have increased the complexity and influx of detraditionalization to a much higher degree Detraditionalization thereby leads to the creation of new varying forms of identity Rattansi Phoenix 2005 p 99 There are sociological definitions to explain detraditionalization Giddens 1994 argued that identity as a concept has been vague since the social actors and organisations have been disembedded and evacuated from the convention and thereby traditionalized and liberated Moreover the detraditionalization does not indicate either tradition notion or the newly generated notion but contains the social traits from non traditional as well as traditional aspects of society Fortuna 1998
