Writing Resources
Title Abell's Three Dimension Business Model Name Strategic Planning for Organizations Instructor Michael Williams Date 14 January 2018 Abells Three Dimension Business Definition Model Within any industry it is important to understand the needs and desires of the consumers because it helps companies deliver services and excellent quality products to their buyers The number one rule is to provide good customer service to keep customers happy According to Ward 2017 good customer service is all about bringing customers back and about sending them away happy happy enough to pass positive feedback about your business along to others who may then try the product or service you offer for themselves and in their turn become repeat customers para 2 This paper will discuss the Abell's three dimensional business definition model and where it can be utilized This model concentrates on the customer's desires in three parts which are whose needs will be met what are those needs and how those needs will be met Also I will be focusing on The Reader s Digest Association using the Abell s model I will examine other products that would appeal to its subscribers and could be send down this distribution channel which would be amenable to mail order Toolshero 2017 states the strategic planning process is the starting principle for any given organization and this process is defined in the mission statement A mission statement gives direction to the organization and provides the basis for further elaboration of strategies para 1 Martin 2015 states
