Writing Resources
In the text Globalization and consumer culture the author Douglas J Goodman begins by emphasizing the topic to be discussed whether there is a global culture and if this is a consumer culture Goodman 2007 330 To give an accurate approach to this topic Goodman expresses the need to clarify and redefine the concept of culture Ibid 330 It is important to take in consideration that in globalization there are two different meanings or dimensions of culture The first one puts in focus the significance or meaning of social behavior which according to Friedman 1994 it is called generic culture and the second one puts in focus the beliefs and practices that make a group different called differential culture Ibid 332 So it depends on the definition of culture that is used to answer the question whether there is a global culture For Goodman taking into account the globalization process the definition of differential culture reveals the need of redefine culture
