Writing Resources
Being the industrial marketer of the company TRUCKERS it is important to first identify what kind of business we are into and what type of customers we are trying to sell our product to I shall assume in the answer that the business is B2B where the forests would be harvested and the wood sold to other businesses I assume the company's product would be raw wood Our company is harvesting wood from the forest then moves it outside of the forest to the lumber yard of the company where the wood logs are further refined and then shipped off to be sold Pricing for a marketer is the most important component to formulate a marketing plan Determining the price of a product can be very difficult at times because there are many factors that need to be studied very deeply before finalizing the products price When looking at our company as mentioned before we are going to be selling our produce to other business markets There are three main approaches to pricing Cost based Competition based and value based Costing The value creation in B2B market is a lot more than just determining the price of the product we have to look at several cost factors Production Costs which in this case is the heavy machinery tools and labor to harvest the forest Product Management Cost There will be other management costs like designing a framework for cutting the trees and how to load them and which machinery to use and where and how much wood to be transported Inventory Cost
