Essay Examples on Queen Margaret University

Transactions between consumers and sellers Mostly

Transactions between consumers and sellers mostly appear in varieties of activities in today market environment By increasing the number of the world population the number of consumers has increased the number of sellers also keep increasing day by day to satisfy the market demand In order to introduce and persuade the consumption of any products or services marketing communication had played important role in most companies Kevin Lane K 2009 To follow up the development of the new society the manufacturers were impacted to alter their way of doing marketing to appeal and retain the customers with effective and efficient Likewise the traditional marketing that people have known for centuries now has been changed and modified by high percentages of online marketing Almudena E Maria Garcia F Jaione Y 2010 But it does not mean all the businesses will make more profit by the presence of the internet Internet marketing 



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