Writing Resources
DESCRIPTIVE ANALYSIS Descriptive analysis contains with maximum minimum standard deviation mean and variance that are acquired in the interval scaled for independent and dependent variables as suggested by Sekaran Bougie 2013 Mean Level of responses 1 00 2 32 Low 2 33 3 66 Moderate 3 67 5 00 High Table 4 3 1 Mean classification 4 3 1 Total Descriptive Analysis Variables Mean Std Variation Rank Technological sophistication with mobile technology 3 76 1 181 2 Family influence 3 45 1 092 3 Active user of social media 3 81 1 198 1 Peer influence 3 39 1 150 5 Electronic word of mouth 3 44 1 230 4 Table 4 3 2 Total Descriptive Analysis Base on the table 4 3 1 descriptive analysis it show that the mean of active user of social media is the highest which is 3 81 The value of mean for technological sophistication with mobile technology is 3 76 and then followed by family influence with 3 45 Furthermore electronic word of mouth gains the value of mean 3 44 Last but not least variable with lowest ranking is peer influence with the value of mean is 3 39 For standard variation a low of indicates that the data tend to be very close to mean while high value indicates that the data points spread out over large range of value Sekaran and Bougie 2013
