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A Competitive Edge Improvement for Planet Fitness

In Today's Market In 2016 statistics showed that there were 36 540 fitness clubs in the United States putting this country at the forefront of the health and fitness industry Statista 2017 Additionally people have been reported to go to the gym for various reasons including to improve health to lose weight to look and feel better to tone up and for social reasons Linse 2014 With so many health clubs in the United States how does one choose one that suits their needs Planet Fitness is known for its affordable prices and while the savings is a big attractor to gym novices and enthusiasts alike is that enough to set them apart Description of Business Service Planet Fitness is a fitness center that opened in the summer of 2015 The facility holds a no judgment philosophy Schlossberg 2015 and caters to those may not be as fitness forward as others Daft 2016 states that a mission is the overall goal for an organization and that organizations reason for existence Planet Fitness mission statement is to provide a clean safe welcoming environment for anyone who walks through our door Planet Fitness n d and they set out to do this every day Rationale for Needed Improvements While Planet Fitness has features that can catch anyone's eye the overall service is nothing that sets the organization apart from any other gym They certainly have a lower cost with their memberships starting at 10 but there is nothing cutting edge about the facility 



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