Essay Examples on Advertisement

Research about analysis of basic Visual Element in Packaging Design.

Packaging design is a creative business that connects form structure materials, color, imaginary typography and ancillary design elements with product information to make a product suitable for marketing Marianne and Sandra 2006 p 33. Besides packaging design is an effective advertisement for each product that sells to consumers. Moreover advertising agencies work with companies to create a packaging design that involves the creation of a product and how it looks to consumers attract to purchase it. Packaging design provides the consumer with clear and specific information, whether consciously or subconsciously and possible a point of comparison which one appears to be a more effective product a better value, a more convenient package purchase is incited Marianne and Sandra 2006 p 36. Therefore it is an alternative way to promote their product and helps to protect their product. Making frequently difficult decisions on technical criteria is part of the packaging designer’s role Bill 2007 p 5. Nowadays, changing market trends put many responsibilities on who those design of the product packaging and it will label of a company. The first step toward this goal is to understand design principles, how design elements are affected by their relationship to one another and how this impacts the overall visual communication Marianne and Sandra 2006 p 79.

2 pages | 412 words

Marketing research on advertisement strategies to meet customers needs

Rockelle Gardner American Public University System MKTG400, Course Final, December 2017. Business Problem regarding Selection of Target Customer. In order to deliver the customer base with the product or service demanded and preferred by them an organization needs to select the target customer in a strategic manner MaRS 2009. Incorrect selection of target customers often leads to failure of business campaigns online and offline. It has been estimated that in the UK only 47 campaigns succeed to fulfill the needs and demands of the target customer base while others fail miserably. The prime reason behind this failure being a selection of ineffective target customers Gee 2016. Even Malaysia Airlines set the prime example of failure in its campaign named my ultimate bucket list when the company succumbed to the bucket list contests set by other airlines Burke 2015. Prior to the start of a new business or launch of a new product in the existing market an organization needs to conduct in-depth marketing research for targeting the appropriate group of customers. It is a matter of fact that ventures gain popularity and long term success due to effective marketing research while identifying the most productive target market Zikmund Babin Carr and Griffin 2013. This research also includes identification of the problems of the customers while pointing out realistic competitors. Effective marketing research helps the businessmen in keeping up with the ongoing market trends while maintaining a competitive edge through proper framing of the business opportunity Zikmund et al 2013.
2 pages | 484 words