Living in a golden age of digital era where the application of digital technologies such as cloud computing big data and social media has become an integral part of my life My enthusiasm for the digital world has been increasing after I read a book titled Leading Digital Turning Technology into Business Transformation by Westerman Bonnet and McAfee which fascinated me how leaders increase organisation s value through mastering the digital technology As there will be a massive demand for digital expertise in the future I believe to develop highly qualified management talents who have profound understanding in the information systems is becoming essential To prepare me with the solid academic knowledge I intend to pursue a graduate program in Management Information Systems and Digital Innovation at The London School of Economics and Political Science LSE During my undergraduate study at The University of Indonesia I gained valuable knowledge and practical experience in marketing human resources and finance studies The business information system course sparked my interest in the management information field as it demonstrated the importance of data processing and management to generate useful information for company operations Moreover quantitative based courses such as