Miller 1998 argues that the consumer can be described by their activities and practices embedded in the social relationships that may influence their consumption. The consumer emerges as an actor of identity extrapolating meaning and identity from the action of consumption Trentmann 2006. From this perspective, the modern consumer engages in a myriad of negotiations that are analyzed using Pettinger’s 2016 five categorizations of the consumer, in which the consumer fulfills different roles as an actor making choices of consumption.
The conclusion draws together the different strands and reflects upon their relationships in terms of the student consumer and particularly of the hospitality student. It concludes by highlighting the limitations of this essay and offering a contribution for further investigation.
2.1 PDEC 271 To constrain an explanation of the consumer within sterile economic processes as if it was an autonomous entity would mean depriving the former of an intricate range of activities and actors. Albeit succinct this brief overview of PDEC contributes to the understanding of the multitude of elements and forces that shape the artifact consumer within an economic system du Gay 1996.