01 19 2018 LuckyToBe When any American steps outside he or she is constantly bombarded with marketing signals The American Marketing association predicts that the average consumer is exposed to up to 10 000 brand messages on a daily basis AMA Actually getting a consumer to remember your message let alone participate in your campaign may seem like an impossible task So when a truly successful ad campaign stands out from the thousands of daily signals it is worth analyzing what factors made that specific campaign so successful The 2015 LuckyToBe General Mills Campaign effort to promote the Lucky Charms cereal was notable ad campaign The two and a half year old campaign produced by the McCann New York agency embraces the cereals overall queer identity by releasing the LuckyToBe campaign to support the annual LGBT Pride Month General Mills We re celebrating Pride month with whimsical delight magical charms and two new rainbow marshmallows If you re lucky enough to be different we re celebrating you the LuckyToBe campaign stated in a press release sent to GLAAD magazine back in 2015 In June of 2015 Lucky Charms released its LuckyToBe campaign which essentially encouraged everyday people to share what makes them feel unique and vibrant through numerous social media platforms
