Essay Example on The American Marketing association prediction

Since 1964 American children have loved eating Lucky Charms Growing up children loved lucky charms for their fun kid friendly advertisements However 40 of Lucky Charm consumers are actually adults Spredfast That s a considerable portion of their demographics and the cereal brand cannot afford to exclude them from their advertising efforts The cereal brand needed a campaign that resonated with their adult costumers In order to overcome those 10 000 daily signals advertisements need to strike an emotional or intellectual cord with its audience Sharon Panelo the Strategy Director at McCann New York said We jumped at the chance to create a very different kind of campaign purpose driven targeted to social savvy LGBT millennials Spredfast The LuckyToBe campaign achieved its goal and was able to stand out because it created an empowering feel good community based campaign The Lucky Charms cereal is centered around its rainbow which has always given the cereal somewhat of a queer identify The brand embraced this and made it the focal point of its brilliant campaign Although there was good intention behind the advertisement that does not automatically guarantee a successful campaign