According to Afuah 2004 business model can be considered as a tool for making money To clarify it is a set of activities which a firm performs how it performs them and when it performs them so as to offer its customers benefits they want and to earn profit Afuah 2004 After 765 interviews with CEOs around the world IBM revealed that the companies were spending their innovation efforts on business model had improved faster than the competitors IBM Global Business Services 2006 Nunes and Breene 2011 believe they success in business by creating new business models after identifying the changes in customer needs Margetta 2002 claim a good business model start from observing human motivations and ending in plenty of value Currently 3D printing technology has a considerable number of characteristics that can be sources of value First of all it is a mass customization technology and offers personalized consumption experience for customers Hague et al 2003 Gibson et al 2010 Moreover 3D printing also allows companies to reduce overhead costs Hopkinson et al 2006 Furthermore due to its mass customization characteristics companies can quickly react to changes of market or trend Hopkinson et al 2006