In today's fast paced instant gratification world there are more choices than ever before Companies are constantly coming up with new ways to try and get as many eyes on the product as possible That's why establishing a brand loyal customer base is crucial in today's market But what is brand loyalty Brand Loyalty Brand loyalty is a pattern of consumer behavior where consumers become committed to brands and make repeat purchases from the same brands over time Loyal customers consistently purchase products from their preferred brands regardless of convenience or price Source Investopedia The Benefit of Brand Loyalty If a company can establish a strong customer base who has become faithful to their product it can be a significant advantage Creating such a base doesn't happen overnight It requires engagement from the company to the consumer and continued output of quality products and services Price will always be a factor but being viewed as a trusted or preferred brand with a devoted following could prove to win out over everything else including price Examples of Brand Loyalty in Action Over the years we've seen the advantages of brand loyalty play out and translate into real world results Side by Side Cola PictureRemember when Coca Cola announced New Coke back in the 1980 s The public hated it The company had to scramble to get New Coke off the shelves and bring back everyone's favorite Coca Cola Classic
