Essay Example on Today's fast paced instant gratification World

The funny thing is New Coke beat the traditional Coca Cola in head to head taste tests When brand was taken completely out of the equation New Coke was the favored beverage It was only after people discovered the brand they had grown up with was being replaced that they revolted Working Caterpillar TractorIn the construction world the five best selling equipment manufacturers have remained largely unchanged for years Caterpillar has now held the top spot on that list for the past 14 years With revenues among the top 50 manufacturers falling to the lowest point since 2009 having that kind of consistency and customer base can t be ignored or overstated Obviously it took time and superior output from these companies to reach the summits of their industries as they have Over time they have been able to get consumers to identify their brand with top tier quality and customer satisfaction It may seem like an impossible task but creating your own brand and customer loyalty is not an unattainable goal It will take patience quality merchandise and excellent service but it can be done Harness the Web With the internet becoming an increasing part of everyday life the floodgates have been opened for consumers looking to buy The constant and easily accessible flow of information on products or equipment has totally changed the landscape in today's world Everyday consumers aren't the only ones researching and comparing prices either 

Being able to identify any current customers of competitors who may possibly be swayed to your product could be an effective route to growing a loyal base Why waste time hammering on an audience who is currently committed to another brand Go after potential customers open to trying something other than the big guys Conclusion Competing in today's world can be tough Being able to establish any kind of advantage can set you up for success over the competition Creating brand loyalty to your company or products can help take your company to new heights It's not something that is easily gained and when competing against larger or more established companies with a loyal following it's easy to feel like there's no chance of competing By applying the knowledge gained from using a database such as Randall Reilly s EDA you can begin the process of establishing your own dedicated customer base Over time by continuing to apply these principles and maintaining an excellent product that connects with and fulfills your consumers needs you may one day be one of the big guys It will take time and hard work but brand loyalty can be what sets you up for success and sets you apart from the rest